Like every summer, the BBC Proms are in full swing. And like every other Proms, people have strong opinions. As soon as they are announced, there is the usual pile-on from parts of the media about dumbing down, and from some sections of the audience and even the profession, that...
Listen on: Spotify, Apple Podcasts Today, I‘m talking with Sam Jackson, Controller, BBC Radio 3 and BBC Proms. The BBC Proms is the world’s largest and longest-running classical music festival, taking place over 8 weeks each summer. With concerts broadcast on the radio and on television around the...
It’s that time of year again, season launches are everywhere! They should be one of the most exciting things an orchestra or arts organisation does each year, but often they miss the mark and end up with the dullest marketing. This is something I’ve already written about, and...
Ok ok, the title is kind of clickbait. This blog is actually going to be a deep dive into a piece of work I did with the Leeds International Piano Competition. It’s going to involve some strategy and a fair bit of data, and even some graphs, so I...
Powell Hall in St Louis opened nearly 100 years ago, and has been home to the St. Louis Symphony Orchestra since 1968. It’s iconic, historic… but, due for an update. The big question is how do you bring a historic hall like this into the modern world without losing...
While many continue to shout into the void, a some orchestras, ensembles and arts organisations are actually putting the "social" back into social media. Here is who did it best in 2025 and why their strategy works.
Composer anniversaries are easy programming, but they don’t sell tickets. Audiences connect with music that speaks to them today
AI might save time, but it can’t make bland posts engaging. Lasting results come from strategy and content that speak to your audience.
