BBC Radio 3 has deleted its Instagram… but it’s more confusing than you think

Update 4/10/24 - BBC Radio 3’s Instagram is now back - but it’s still not being used: https://www.instagram.com/bbcradio3/

BBC Radio 3 isn’t exactly famous for being at the cutting edge of social media. However, under the radar this month, BBC Radio 3 has deleted its Instagram account entirely… and it’s more confusing than you think. 

Despite starting Instagram early, it had stopped using its account in 2014. Then, as the world went online during the COVID pandemic in 2020, Radio 3 deleted all their previous posts and replaced them with a single message saying:

"We're not updating our Instagram account at the moment but please join us on Twitter and Facebook - just search for 'BBC Radio 3'".