Self-promotion for musicians in the digital age course

This course is your roadmap to mastering self-promotion and building your music career in the modern world. In it you’ll discover strategies and tools that empower you to showcase your unique voice, connect with your audience, and navigate the ever-evolving landscape of digital platforms.

We all have different skills, strengths, and passions, and this course is designed to help you create a strategy and a plan that will work for you.

Go to course

What you’ll get

24 lessons

Covering websites, social media, creating content, networking and pitching, and how to get started
1.5 hours

On demand video content that you can watch in your own time
6 resources

Including interactive worksheets and PDFs, as well as lots of other useful links
Lifetime access

You can repeat the course or look at individual lessons as many times as you like

What’s inside

1: Introduction

Explaining the structure of the course and how it works

2: Websites

Why it’s important to have a website, what you need in a website and what makes it good, and how to make your own

3: Social media

Covering general trends, an overview of each major platform, helping you identify which platform is right for you, and general tips

4: Creating Content

Learning what makes good content, identifying how to create content without making extra work, helping you make templates, and useful equipment and apps

5: Networking & Pitching

How to identify the right people to talk to to make your pitching more effective, and how to demonstrate value in your pitches

6: Getting Started

How to reach an audience when starting from scratch, and helping you build a roadmap that works for you

How it works

You get access to 24 lessons, each with its own video that you can watch at anytime.

I know that we are all pushed for time, so I’ve distilled the most important information down into bite-sized lessons, with the longest being 11 minutes.

This also means it’s easy to jump back and find the right lesson if you have any questions later.

You can sit down and complete this lesson in one go, or dip in and out, whatever works best for you.

Lessons will also have interactive worksheets in google docs and google sheets, as well as giving you PDF versions if you prefer. There will also be plenty of useful links in the lesson resources.

You also get acces to the interactive lesson platform, allowing you to track your progress and manage your learning.

David Taylor

One of the leading entrepreneurs and thought leaders in the world of classical music, David Taylor has built his career on a dynamic and energetic approach to bringing innovation to the arts, leading him to be described as an “arts innovator” by the BBC and be named on Forbes 30 under 30 Europe 2018 list.

David has worked with musicians of all ages and career stages to help them thrive in an ever-changing world, and regularly talks about entrepreneurship and marketing for musicians and the future of the industry at international events.

As well as working with musicians, David also consults for arts organisations on marketing, digital, and audiences, and uses this insight of the inner workings of arts organisations to help musicians understand the industry they work in.

find out more

Meet the Team