How I helped an arts organisation get millions of views for free

Written By David Taylor

Ok ok, the title is kind of clickbait. This blog is actually going to be a deep dive into a piece of work I did with the Leeds International Piano Competition. It’s going to involve some strategy and a fair bit of data, so I needed something to grab your attention and make it interesting. But, before we get into the nerdy stuff that I will love, here are the headlines of what was achieved in 6 months with zero marketing spend.

  • 20,003% increase in monthly video views

  • 1.5 million video views per month across all socials

  • 55.5% increase in total followers

A year after this project, the strategy and the impact of socials saw the Leeds International Piano Competition increase the audience of the competition from 6 million to 10 million.

OK, so there’s all the sexy headlines done. It’s time to break it all down to see how it worked and what other arts organisations could learn from the success.

David Taylor

Arts Entrepreneur | Consultant | Presenter

One of the leading entrepreneurs in the world of classical music, David Taylor has built his career on a dynamic and energetic approach to bringing innovation to the arts, leading him to be named on Forbes 30 under 30 Europe 2018 list

https://www.david-taylor.org/about
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