Orchestras should learn from Taylor Swift and embrace phones

Taylor Swift is a cultural phenomenon. Whether it’s her plane journey to the Superbowl overshadowing the game itself, or the economic impact of her Eras Tour on cities being so significant that she’s mentioned as a specific factor in a recent Fed report in the U.S.A, she is impossible to miss. But where did all this incredible attention from fans, audiences, and pretty much everyone come from?