Blog
Season launches are boring… but they don’t have to be
It’s that time of year again. Orchestras, opera houses, venues, and concert seasons are launching their seasons for next year. This is probably the closest we’ve been to “normal” season launches since the pandemic. And yet despite what should be the most exciting and interesting thing these organisations announce all year, I’m struck with just how boring, formulaic, an unoriginal they all are.
Can orchestras follow art museums and embrace "Instagram traps"?
The digital age, social media, and smart phones have changed so much of the world we live in and how we interact with it. This creates a particular challenge for all of us in the arts when people now want to interact and engage with art in a totally different way to what we’re used to and the format we’ve created.