Orchestras are looking for answers in the wrong places

I was chatting with an orchestra about ways they could attract new audiences and become more accessible. The orchestra’s concert dress was very traditional, full white tie and tails for the men, so I suggested that like other orchestras they should switch to something just as smart but less elitist and outdated.

“Oh, we actually thought about doing that, so we did a survey of our audience to ask them what we should do. They told us they like the tails, so we didn’t change”.